Cases · Russia

Furniture E-commerce: +340% Conversion

Comfort Factory Furniture & Interior 8-12 weeks
I want a similar result
Furniture E-commerce: +340% Conversion
+340% conversion growth
+340% more orders
4.1% visitors buy (was 0.9%)
−45% abandoned carts
1.8s loading on smartphone
01
About the project

Context and overview

ClientФабрика "Комфорт"
IndustryМебель и интерьер
RegionRU
Timeline8-12 weeks
ServiceWebsite Development
TechnologyFast and reliable technology
02
The Problem

What the client came with

The online store was losing customers: the site loaded slowly, ordering was too complicated, and stock was outdated. Few visitors bought, most left without paying.

03
Solution

What we did

We made the site fast and easy: ordering takes 1 minute, stock is always current, and it flies even on weak phones. More visitors buy and the average order grows.

Studied why buyers leave without ordering

Made ordering simple — 1 minute instead of 5

Set up automatic stock and price updates

Sped up the site on phones

Tested everything before the sales season

04
Results

Numbers that speak for themselves

+340% more orders
4.1% visitors buy (was 0.9%)
−45% abandoned carts
1.8s loading on smartphone

The site started bringing real money. The investment paid off in the first quarter.

Manager, Фабрика "Комфорт"

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