10 247
signups
10,247
requests in a month
8.7%
visitors leave a request (was 2%)
₽120
cost per request (was ₽450)
3.2%
visitors become customers
01
About the project
Context and overview
ClientFinTech Startup
IndustryФинансы
RegionEU
Timeline8-12 weeks
ServiceWebsite Development
TechnologyFast and reliable technology
02
The Problem
What the client came with
Ads brought visitors but almost no enquiries. The texts were unclear, inspired no trust, and the form was complex. Ad money was wasted.
03
Solution
What we did
We rewrote the page in the language of client benefits, added reviews and real examples, simplified the form to 3 fields. The same ads now bring far more enquiries.
Studied what matters to clients and what they fear
Rewrote texts about benefits, not features
Added reviews and guarantees
Simplified the enquiry form
Tested versions and picked the best
04
Results
Numbers that speak for themselves
10,247
requests in a month
8.7%
visitors leave a request (was 2%)
₽120
cost per request (was ₽450)
3.2%
visitors become customers
The same ad budget now brings 3x more clients.
— Manager, FinTech StartupWant a similar result?
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